e-commerce & marketing Consulting
Helping you achieve success
e-commerce & marketing Consulting
Helping you achieve success
Helping you achieve success
Helping you achieve success
Innovative, creative, technical and strategic marketer offering considerable experience helping global brands craft their identity and communicate their message. Count on endless ideas + keen strategic insights. Expertise in all marketing channels, with specialty in digital and e-commerce.
It all starts with a story, your brand story. Together we perform a 360 deep-dive discovery determining strengths, opportunities, reasons to believe and core needs - your brand strategy. We translate this strategy into a high impact, on-brand experience, across all channels - digital, print, advertising, PR, trade show and more. Results can range from slight adjustments to full transformations.
Managing the intranet and the public facing web site for Goldman Sachs involved a rigorous marketing process to correctly identify the mission, target audience, strategy and tactics to successfully build, launch and maintain these sites.
The results were dramatic and impactful. The sites equally met the strategic needs of the firm while addressing the many specific needs of each target audience, stakeholder, division and region.
Luxury perfume brand Byredo is one of eight boutique beauty brands in the Manzanita group. With many of its brands using different technology, the group wanted to standardize ecommerce operations and prepare for the next phase of growth. For the back end Byredo became the first UK brand to adopt Magento 2.
A new front end was also developed which included four regional sites covering Byredo’s primary markets, localized content and currency options. The sites were integrated with two warehouses and relevant systems with further plans to integrate with Manzanita's shared systems.
Marie Colvin was one of the most important journalists of our time, covering the toughest stories in the harshest, war torn environments. After being slain in Homs, Syria a memorial website was created.
With a full 360 discovery, content review and strategy definition a new website was created on Squarespace to support the expanded goals of the Foundation. This included integration into a 3rd party donation platform and significant new content creation. Learn more about the “greatest war correspondent of her generation” at https://mariecolvin.org/
The Covid 19 pandemic has speeded up the rate of digital adoption. Alpana is a long time designer and retailer with an exciting background from vibrant India. An expert in fashion, but needing help with e-commerce.
Shopify and one of their dramatic, fashion-forward templates was chosen. In just 10 weeks a full migration from physical store to e-commerce was achieved - an impossible timeline just a few years ago.
Explore the love of color at https://alpanabawa.com/
Working with Paul on our website upgrade was a great experience. Not only is the end product superior but the process to get there was professional and educational. He encouraged our team at Norfolk Dredging to really think about what we wanted our website to say about us then produced a clear and modern site that works well with how people interact with the internet.
Paul was game changing for our project! A shot in the arm both in terms of knowledge and experience, but also in terms of attitude. He is incredibly adept at working with teams of diverse people – patient, optimistic and a great listener. Paul was the perfect fit for Skirball.
I've worked with Paul on and off for ~20 years, and I highly endorse his skills and knowledge in the ever evolving world of digital marketing. He is a rare example of someone who understands the needs of a consumer goods company, particularly in the luxury industry, to promote its brand and sell its products online without compromising its image or core values. I would welcome the opportunity to work with him again at any time.
Paul combines an appreciation for the creative process with an uncanny eye for original ideas and meaningful detail. His straightforward personality and uncomplicated manner make it a pleasure to work with him as a client.
Working with Paul was a delight from the first moment of our interview. He was hired on the spot. His dedication, enthusiasm for his work and intellect immediately made Paul an effective member of our team. An Internet pioneer, Paul was passionate about the Internet long before most people knew what email even was. I would hire Paul in an instant given the opportunity.
Paul is a smart, capable professional. He led a team to develop a global web site for the firm and delivered a terrific product. He is strategic, focused and goal oriented. He is extremely knowledgeable about the internet and how to use it effectively in an overall marketing program.
Paul was working on a re-branding project for our company that involved multiple aspects and mediums. Paul made my job easier by always being on top the project. His work was meticulous, organized and very detailed. He was a great communicator and also let me see some of the progress on different aspects of the project, which all looked great from my perspective. I'd recommend him to anyone as he was truly a pleasure to work with.
My experience working with Paul was nothing short of amazing. As a small business owner, I needed someone who could understand my services and target market. Paul provided so much more! His intelligence, strategic analysis and skill resulted in the execution of a beautiful product! I am thrilled! Would totally recommend him!
Paul was great to work with and his creative ideas were key to this complete rebuild of our site. All here are glad we hired Paul and are very pleased with the final result.
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